CVI’s Healthcare Ambulance Tour rolled through nine Wisconsin cities with a decommissioned ambulance, bold signage, and a message that resonated everywhere it stopped: rural healthcare is under attack, and the people who voted to gut it need to be held accountable.

The tour generated massive earned media coverage at every stop, with local TV stations, newspapers, and online outlets picking up the story. Crowds gathered, healthcare workers spoke out, and patients shared their stories. Impact stories from Dr. Dall-Winther, Teresa Kriese, and Mark Steigerwald put real faces on the crisis.

This wasn’t a one-day event — it was a sustained campaign that kept healthcare in the headlines for weeks. The ambulance became a symbol: when your representatives vote to take away your hospital, we’ll bring the ambulance to their doorstep.