Big news for the messaging front: the Democratic Messaging Project (DMP) is bringing rolling billboard trucks to CD03, running through Eau Claire, La Crosse, and Stevens Point with messaging about the MAGA voting record on healthcare and costs.

The mobile billboards will hit the road in the final weeks before the election, making sure voters in every corner of CD03 know exactly how their representatives voted. Combined with CVI’s existing Bridge Brigade, social media campaigns, and earned media efforts, the rolling billboards add another layer of visibility that is hard to ignore.

This is how you build a messaging machine: layer by layer, platform by platform, until the message is everywhere.