A milestone worth celebrating: CVI’s Overpass Bridge Brigade has now surpassed 1 million social media views. What started as a handful of people on an overpass with handmade signs has become one of the most effective grassroots visibility campaigns in Wisconsin.

Twice a week, CVI members show up — rain, snow, or blazing sun — to hold signs that cut through the noise. The messages are sharp, timely, and designed to make people think. And clearly, they do: a million views means a million moments where someone saw our message and engaged with it.

One million views. Zero dollars in advertising. That is the power of showing up.