At the Eau Claire Rally and Protest, CVI put on a ‘Signs of MAGA Extremism’ March — and it didn’t stay local. Civic Media featured Eau Claire’s march in their statewide coverage, putting our message in front of readers who had never heard of us before.

Then it really took off: our video hit over 100,000 views on social media in just 28 hours. Dozens of groups from around the state reached out asking how to run their own version in their own towns. CVI created a how-to guide and shared it freely.

That is a local march becoming a statewide movement in less than 48 hours. When CVI creates something powerful, the whole state picks it up and runs with it.