When Rep. Tom Tiffany’s Wausau office turned sprinklers on peaceful protesters, most groups would have gotten angry. CVI and its partners — Northern Lights Indivisible and North Central Wisconsin Indivisible — came back in beach attire.

On July 25, protesters showed up in snorkels, floaties, and swimsuits, turning the insult into a punchline. The “Tiffany Beach Bash” was born — and it traveled far.

MSNBC’s Rachel Maddow featured the action on her show. Indivisible National named it an “IndivisiWIN” in Ezra Levin’s weekly newsletter to the full movement. Robert Hubbell highlighted it in Today’s Edition. Jess Craven featured it in Chop Wood Carry Water.

Proof that a creative, good-humored action travels farther than an angry one — and that western Wisconsin knows how to make a point with a smile.